The ability to communicate complex ideas clearly, honestly and effectively will become even more valued and persuasive as the noise of social media, advertising and opinion journalism becomes louder and more pervasive.
Compelling video, visual elements and fluency in visual language will be increasingly important to attract and engage audiences, regardless of platform, medium or demographic group.
Effectively reaching audiences online will increasingly be shaped by how people use their mobile devices. A study released this year predicts by 2015 more smart phones and tablets will be sold worldwide than PCs.
Social media will be essential to reach younger audiences, and is gradually replacing email as a means of communication within “communities of interest”, especially inside organizations.
Management consultant Alan Weiss: “Volatility is ‘the new normal.’ People who can help their organizations successfully in times of uncertainty, ambiguity and constant change will be in demand, both inside and outside their companies.”
Compelling video, visual elements and fluency in visual language will be increasingly important to attract and engage audiences, regardless of platform, medium or demographic group.
Effectively reaching audiences online will increasingly be shaped by how people use their mobile devices. A study released this year predicts by 2015 more smart phones and tablets will be sold worldwide than PCs.
Social media will be essential to reach younger audiences, and is gradually replacing email as a means of communication within “communities of interest”, especially inside organizations.
Management consultant Alan Weiss: “Volatility is ‘the new normal.’ People who can help their organizations successfully in times of uncertainty, ambiguity and constant change will be in demand, both inside and outside their companies.”
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