People who say they never watch TV, especially young people, are actually huge consumers of TV programs, but they watch on computers, tablets and smartphones, getting the TV experience the way they want it.
The web medium is new, and it's a completely
different experience for the user, as unique as television is from
radio, as cinema is from print.
Just like "traditional" media, online content has its own rules for engaging audiences... and they are still being discovered, especially about the behavior of online audiences.
It turns out audiences are very particular about what they will watch online.
Online audiences...
...will engage only with intuitively usable platforms and content. Will not engage with platforms that don’t give them the experience they want.
...want content that is emotional, personality driven and “authentic” ( not “polished” like broadcast.)
...will share content if it reaches them emotionally.
...will share content if it reaches them emotionally.
...want their input to be a) heard and b) integrated into their favorite shows online.
...are fiercely passionate – true fans who are very loyal and knowledgeable about “their” content online.
The bottom line for online content creators? Keep in mind your audience fully expects a specific experience online - content that is easy to find, to view and interact with, to comment on and to share.
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