1. Stop the hand-wringing; start breaking stories.
2. Stop trying to be all things to all people; play to the strengths of your core medium.
3. Fight "technological determinism." Put more people, and fewer robots, in charge of setting editorial priorities.
4. Prove relevance. Allocate more resources to covering stories that directly affect your audience. Your colleagues are not your audience.
5. Promote your successes; show what changed as a result of your reporting.
6. Never assume news will be as profitable as entertainment. To change that, see point #1 above.
2. Stop trying to be all things to all people; play to the strengths of your core medium.
3. Fight "technological determinism." Put more people, and fewer robots, in charge of setting editorial priorities.
4. Prove relevance. Allocate more resources to covering stories that directly affect your audience. Your colleagues are not your audience.
5. Promote your successes; show what changed as a result of your reporting.
6. Never assume news will be as profitable as entertainment. To change that, see point #1 above.
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